
The Auto Owner Who Stopped Posting on LinkedIn and Added 480K in Premium
When this auto agency owner quit LinkedIn cold and put those hours into dialing purchased leads, premium grew $480K in 12 months. Here is the math that made it work.
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Datalot vs QuinStreet vs MediaAlpha vs NextGen vs EverQuote. Exclusive vs shared. Real-time vs aged.

When this auto agency owner quit LinkedIn cold and put those hours into dialing purchased leads, premium grew $480K in 12 months. Here is the math that made it work.

A 6-row producer scoreboard for $400K to $1.5M home agencies: lead-cost-per-bind, contact rate, quote rate, bind rate, premium per hour, renewal lift.

Most ex-captive auto producers ride the override 24 months past the point the math says quit, costing about $186K in delayed equity on a $900K book.